Bloomingdale's announces a holiday partnership with Universal Pictures' new cinematic event, Wicked; with immersive activations, exclusive products including an AQUA collaboration, and their annual 59th Street window unveiling. NEW YORK , Oct. 29, 2024 /PRNewswire/ -- Bloomingdale's announces its Wicked Good Holiday campaign in partnership with Universal Pictures' spectacular new cinematic event, Wicked, the untold story of the witches of Oz.
This collaboration will bring the magic of the holidays to life with a Wicked Good Holiday pop-up. Shoppers can expect an exclusive AQUA collection, an array of products for gifting, immersive in-store experiences, a takeover of the iconic "brown bag", and an enchanting 59th Street window unveiling. Launching online November 5 and in-store November 7 , the Wicked Good Holiday shop, will showcase a thoughtfully curated selection of this season's finest gifts, inspired by the gravity-defying world of Wicked and its vibrant palette of pink, green, and metallic hues.
The carousel space will transport shoppers to Emerald City—with more than 100 exclusive products and 150 participating brands including Béis, Mattel, Voluspa, Stoney Clover Lane , Flamingo Estate, Sydney Evan , La Mer, Furbish, and Jonathan Adler—bringing the best gifts in home, beauty, ready-to-wear, and more, including those licensed and inspired by Wicked merchandise. This partnership features Bloomingdale's biggest and most bewitching AQUA collaboration ever, created w.