Project Titan was lined up to be Blizzard 's "next big thing" in the early 2010s, but the MMO met an ill fate when it was canceled years into development - after costing millions of dollars and any potential work on other projects along the way. Journalist and author Jason Schreier discusses Blizzard's scrapped project in a recent podcast with the Limit Break Network . "It cost the company $80 million, as well as six or seven years of opportunity costs; potential other projects that were lost along the way," Schreier reveals.
"It was just a debacle for the company as a whole." The situation "said to Bobby Kotick that the promise of 'You just let us cook and we'll make you hits' is no longer true." Ultimately, high expectations killed Titan - or at least contributed heavily to its demise.
It was never born from Blizzard's honest desire to create another beloved, timeless gem - instead, its development came about in hopes of resulting in a game that could manage to rival World of Warcraft before another studio's title did just that. The axed project, which was said to not be a subscription-based MMO , certainly would've stood out as unique if anything. According to Schreier, players would take control of a character in Titan by day and live out a life sim-esque experience much like the one found in Animal Crossing or The Sims .
From fishing to photography, and even a full-time job, they could partake in various cozy activities before fighting crime by night as superheroes. Not .