Zomato-owned quick commerce platform, Blinkit, has launched a new international order service aimed at allowing Indians living abroad to send Rakhis and gifts to their siblings in India. Announced in celebration of Raksha Bandhan, this service is available until August 19, providing a unique opportunity for Indians in select countries to maintain their festive traditions despite the distance. Albinder Dhindsa, Founder and CEO of Blinkit, shared the news in a recent statement: “We have switched on international orders on Blinkit till August 19.
Folks living abroad can now place orders on Blinkit to send Rakhis and gifts to their siblings in India, and we will deliver in 10 minutes.”The service is available to customers in the United States, Germany, the Netherlands, Japan, France, and Canada. Through Blinkit, these customers can send a curated selection of Raksha Bandhan essentials, including Rakhis, traditional sweets, snacks, and other festive items, directly to their siblings in India.
This initiative highlights Blinkit’s commitment to expanding its services and offerings. Known for its quick delivery times, the platform has recently diversified its product range to include sports equipment, gaming consoles, electronics, beauty and makeup products, as well as toys and games. Blinkit has shown significant growth, with its gross order value (GOV) increasing by 130% year-on-year in the first quarter of this fiscal year.
For its top 50 stores, the GOV reaches Rs 18 lakh p.