“This message is for Blake Lively. Hi Blake. I’m a domestic violence survivor and my heart honestly just broke for the domestic violence community because in this movie, you represented us.

” In a TikTok video that’s been viewed four million times, US woman Ashley Paige launched a blistering attack on the Hollywood actor for how she’s promoted her latest film, It Ends With Us, an adaption of a novel about a woman experiencing domestic abuse. Critics say it's been promoted like a romance film, that its one-minute trailer doesn't adequately disclose the abuse storyline, and that instead of advocacy on the red carpet, Lively has highlighted fashion and florals. Ms Paige accuses Lively of promoting it like it's “the sequel to Barbie" .

Lively's comments during sometimes clumsy promotional interviews have also led to discussion about how to properly talk about victims - and about how survivors of domestic abuse relate to what they've been through. The film is an adaptation of Colleen Hoover's best-selling novel. Lively plays a florist named Lily Bloom who falls head over heels for a surgeon; their romance is exciting and intense, before it turns abusive.

The story features several graphically violent scenes, including one of attempted rape. Lively – the Gossip Girl soap icon turned screen star – is perhaps one of the most marketable actors of the past decade. A Met Gala fixture, besties with Taylor Swift, she and husband Ryan Reynolds are one of Hollywood's power co.