Why has the press tour and promotion of box-office hit It Ends With Us become controversial? It’s leading the US box office, but all anyone seems to be talking about is the alleged drama and whether Blake Lively is promoting the movie properly. It Ends With Us is a “glittery and traumatic” new movie co-starring Lively, as florist Lily Bloom, and Justin Baldoni as neurosurgeon Ryle Kincaid. It’s based on the book of the same name by Colleen Hoover – both deal with themes of domestic violence – and was released this month.
People are flocking to see it. Increasingly, however, drama and allegations have gone from fiction to real life. Are the co-stars feuding?.