teased she’d be 'reppin' in her recent single ' ' and now the news is official. The French fashion house just announced the singer as its latest ambassador. 'I am very excited to welcome Lisa as a house ambassador,' artistic director Nicolas Ghesquière said in a press release.
'She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.' In a video premiering exclusively on ELLE.
com, Lisa spoke about her own ties to the brand. 'I feel so honoured to be working with such a great brand that I admire,' she said. 'So I’m really looking forward to making greater moments with Louis Vuitton.
Throughout the many years, Louis Vuitton has always maintained their originality, and their iconic monogram is such a historic piece that is popular until this day, so I aim to be someone who can maintain originality.' She also shared her current favourite LV piece: 'For the tenth anniversary show in March, I attended with the monogram. So, so cute!' Lisa’s appearance at Louis Vuitton’s fall/winter 2024 show in Paris was her first big hint that this partnership might be coming.
Her second, as mentioned previously, was her shout-out to the house in the lyrics of her single 'Rockstar,' when she sang, 'Tight dress, LV sent it / Oh shit, Lisa reppin'. In the past, Lisa was , another LMVH-owned brand. This is the latest milestone in what is shaping up to.