Lisa from BLACKPINK has been officially named as the newest global House Ambassador for Louis Vuitton. Nicolas Ghesquiere, Louis Vuitton's artistic director, welcomed Lisa's daring spirit, charisma, fresh energy, and alignment with the brand's vision of individuality and empowerment for women. 1 View gallery BLACKPINK ( Photo: Screengrab ) Lisa has previously collaborated with other luxury brands like Celine, Bulgari, Adidas, MAC, and Chivas Regal.
She expressed gratitude for the opportunity and admiration for Louis Vuitton's originality. Lisa established her own management company, LLOUD, and collaborated with RCA Records for solo music releases, including "ROCKSTAR," which achieved her first Billboard Global Excl hit and broke a Guinness World Record for its TikTok introduction. Rumors of a romantic relationship between Lisa and Frederic Arnault, heir to LVMH, surfaced last year and reignited in August, with the two being seen together in different locations and sharing photos of their travels on social media.
Louis Vuitton's strategic decision to appoint Lisa as an ambassador aims to leverage her growing popularity in the K-pop industry for increased visibility, following BamBam's announcement as an ambassador in February. Despite facing backlash in China due to her previous performance at the Crazy Horse strip club, Lisa is actively exploring opportunities in Southeast Asia, the U.S.
, and furthering her career in music, fashion, and acting outside of China. Lisa ventured .