An email sent from the Black Myth: Wukong marketing team tells content creators they must not include “feminist propaganda” or use what are called “trigger words” such as COVID-19. The email, which hit social media after it was sent to a number of content creators by a representative of Chinese games company Hero Games, was verified by IGN over the weekend via a source who asked not to be named. It includes a Steam key to pre-download the game on PC ahead of the Black Myth: Wukong release date of August 20, and a link to a Google document that outlines the “Do’s and Don’ts” for content creators who intend to cover Black Myth: Wukong during its August launch period.
There is just one entry in the “Do’s” category: “enjoy the game!” However, there are five entries in the “Don’ts category,” reproduced below: Do NOT insult other influencers or players. Do NOT use any offensive language/humor. Do NOT include politics, violence, nudity, feminist propaganda, fetishization, and other content that instigates negative discourse.
Do NOT use trigger words such as ‘quarantine’ or ‘isolation' or 'COVID-19'. Do NOT discuss content related to China's game industry policies, opinions, news, etc. While some of these entries, such as the request not to insult other creators or players, or use offensive language, are standard across many content creator agreements, some are not.
Asking content creators not to include “feminist propaganda,” mention Covid, .