So, here’s the deal — hair loss is a big deal. Millions of people around the world are struggling with thinning hair or bald spots, and it’s no wonder the wig industry is booming. In fact, over 40% of those dealing with hair loss opt for wigs or hairpieces, and more than 50% of doctors recommend them.

With the global wig market now worth a cool $4 billion, it’s projected to grow by almost 8% every year from 2024 to 2031. And guess what? India is leading the charge when it comes to supplying human hair to this ever-growing market. On X, Nikhil Kamath recently dove into a fascinating topic: The World Wigs Out.

.. Thanks to India.

He made a compelling point about the power of focusing on the "uncool" ideas—those that aren’t the latest trend or AI buzzword. Instead of chasing fleeting fads, Kamath quoting various sources highlighted how the global demand for wigs, driven by India’s booming hair export industry, could be a smarter entrepreneurial play. After all, the most successful ventures come from areas we least expect.

— nikhilkamathcio (@nikhilkamathcio) Here's why the wig industry just might be your next big opportunity; India's big wig business Let’s talk numbers. India alone exports a jaw-dropping $138 million worth of human hair out of the global $157 million total. That’s right, India accounts for 88% of the world’s human hair exports! How? Well, India's hair recycling system — which collects hair from temples, barbershops, and households — is p.