The beauty and wellness world often sees odd fads, but the newest craze in the US might be the strangest yet: eating dirt. You heard that right! This weird trend has taken off on social media, with some fans saying that eating dirt can boost gut health , give you a glowing skin and even smooth out wrinkles. Self-proclaimed "dirt lovers," or "crunchers," are pushing this weird habit saying dirt has lots of good minerals for your body.
Fertility and hormone coach Stephanie Adler has started hot debates on TikTok by telling her followers to think about how eating dirt might be good for health. The New York Post reports she asked, "Want to improve your child's (and your own) gut health?" and gave a simple answer: "Eat dirt!" Adler also says "one teaspoon of organic biodynamic soil has more microorganisms than humans on Earth," making this odd trend seem more appealing. What once was a fringe obsession for certain crowds has now hit the big time.
You can buy edible clay and soil products on big online shops like Amazon and Etsy. These dirt-based snacks come in different shapes, from powders to clay chunks, and will set you back anywhere from ₹900 to ₹2,200, based on how good they are and how they're packaged. Companies are making big health promises to sell these products.
As an example, a seller on Amazon markets their edible red clay priced at $11.99 (about ₹900), as a way to "fight aging." They say it can "clear blocked pores, make skin firmer, and help you look younger.
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