Monday, September 16, 2024 Birmingham City Football Club is thrilled to announce a new partnership with Delta Air Lines as its Official Airline Partner for the upcoming 2024-2025 season. This collaboration underscores the club’s growing attraction to major global brands. The partnership will officially launch on Monday, September 16, coinciding with Birmingham City’s appearance on Sky TV’s Live Monday Night Football.
The sold-out Sky Bet League 1 match against Wrexham, drawing 29,000 fans, will be broadcast live across the UK, US, and globally. Delta’s branding will feature prominently on the Men’s First Team shirt sleeve, as well as on the club’s newly-installed digital screens and advertising boards at St. Andrew’s @ Knighthead Park.
Additionally, Delta’s logo will appear on the Women’s First Team shirt sleeve during the Barclays Women’s Championship home game against Portsmouth on September 22, 2024. Together, Delta and Birmingham City aim to create engaging stories that highlight the club’s progress, offering football fans around the world a closer connection to the team and its journey. Tom Wagner, Birmingham City Owner and Chairman of the Board, said: “We’re excited to welcome Delta to the Blues family.
As we continue leveraging our resources to bring Birmingham City to a global audience, Delta’s vast network will help us connect our international fan bases and bring them and our team to new heights. Alongside world-class brands like UNDEFEAT.