Share to Facebook Share to Twitter Share to Linkedin The lifestyle and ideology of fashion icon Alexander McQueen is now available to the world's highest bidders through Sotheby's. Marriott’s Luxury Collection and Sotheby’s Sealed occupy disparate corners of the luxury consumer universe. Now, they’ve come together to collaborate on two bespoke travel experiences that appeal to aficionados of fashion and spirits.
The collaboration (called “Iconic Pieces. Extraordinary Experiences.”) promises to create once-in-a-lifetime travel experiences featuring Luxury Group hotels for auction through Sotheby’s.
The itineraries are deliberately plucked from Sotheby’s diverse sales categories, from art and fashion to wine and spirits. The first two experiences, which opened for bidding Sept. 5, are centered around the late fashion designer Alexander McQueen and whiskey entrepreneur Fawn Weaver .
The Alexander McQueen experience has an estimated value of $12,000 to $18,000, and the whiskey experience Whiskey Reverie experience is valued at $15,000 to $30,000. “A great deal of thought and research goes into curating every detail of these experiences,” said George Hammer, Global Head of Luxury Marketing, Marriott International. “At Luxury Group, we first looked at the auction categories that Sotheby’s Luxury Sales participates in and determined which of our brands had an authentic connection to each category.
The first two itineraries were planned with experts from both th.