Share to Facebook Share to Twitter Share to Linkedin Reed Hastings, Co-Founder and former CEO of Netflix, and now the owner of Powder Mountain, Utah. Getty Images for Netflix This winter, get ready to ski through Utah’s legendary powder alongside some of the world’s most provocative outdoor sculptures and large-scale artworks. Powder Mountain , the largest ski resort in North America by skiable acres, has announced that it will transform and enhance the skiing experience by installing major artworks by blue chip contemporary artists such as James Turrell, Jenny Holzer, Nancy Holt, and Paul McCarthy.
The report states that this is not about adding random artworks to the 8,464 acres of terrain but part of a carefully conceived plan to create a world-class sculpture park in a prime piece of recreational mountain real estate. The idea is the brainchild of the resort’s owner, Reed Hastings, the former CEO and co-founder of Netflix. Hastings, who stepped down as CEO of Netflix in January 2023, became a minority owner of Powder Mountain in April 2023 and the majority owner of the resort on September 6, 2023, with a $100 million investment.
I covered that story in Forbes last fall. Hastings has already made waves at Powder Mountain with an unusual business model: half of the ski resort is now private, accessible only to those who own homes and pay hefty yearly membership fees. The other half remains open to the public.
“At Powder, we want every experience—from the ski resor.