Big Brother fans celebrate the return of iconic show segment and gush they've 'missed it so much' as the new series kicks off READ MORE: Meet the Big Brother 2024 housemate Do YOU have a story? Email tips@mailonline.co.uk By Ruth Francis For Mailonline Published: 19:00 EDT, 6 October 2024 | Updated: 20:12 EDT, 6 October 2024 e-mail 2 View comments Big Brother returned to ITV on Sunday with a whole host of new housemates.

Hosts AJ Odudu , 36, and Will Best, 39, were also back on the nations screens, as sixteen new strangers walked into the custom-built house, ready to take on the six week social experiment. However it wasn't just the return of the legendary series that had people talking - as some viewers couldn't contain their excitement about something very specific that also happened during the live show. Following the huge success of last year's reboot, fashion brand Vinted also returned as the headline sponsor - along with their iconic adverts - which prompted a flurry of tweets within minutes of the show starting.

Typically focusing on the benefits of using Vinted to buy and sell second-hand fashion , the ad breaks sees everyday people showcasing how easy it is to list or buy items, highlighting the convenience and eco-friendliness of the platform. Big Brother returned to ITV on Sunday with a crop of new housemates, but some viewers were more excited about the return of another segment during the live show Viewers were treated to 16 new faces who moved into the famous ho.