( MENAFN - EIN Presswire) As more marketing teams turn to AI to manage workloads, experts like Michelle Beauclair of Rx Writers say medical copywriting will always require a human touch. WEATHERFORD, TX, UNITED STATES, October 29, 2024 /EINPresswire / -- AI-generated content is swamping the commerce landscape, including highly regulated industries like medicine and pharmaceuticals. Fifty-eight percent of marketing teams use artificial intelligence tools to streamline content creation, saving time and money.
Nearly one-third of all outgoing marketing messages will be AI-generated by next year. But can AI completely replace human medical copywriters? Although nearly three-fourths of executives believe the benefits of AI outweigh the risks, notable medical marketing authorities disagree on relying solely on AI. Michelle Beauclair, founder and CEO of Rx WritersSM , notes that pharmaceutical and medical marketing content creation needs human oversight.
Beauclair emphasizes,“There's no room for error when lives, trust, and legal liability are at stake. Medical institutions and pharmaceutical companies are bound by strict regulations from the FDA's Office of Prescription Drug Promotion (OPDP), making compliance a non-negotiable factor in content creation.” Unlike AI, which can produce incorrect or misleading information, Beauclair believes human medical writers ensure content that adheres to regulatory guidelines, is meticulously annotated, and avoids legal pitfalls that can ari.