Tuesday, August 13, 2024 While Taylor Swift continues to captivate the world with her sold-out performances and undeniable talent, a comprehensive analysis by The Data Appeal Company – part of Almawave Group, reveals that other major musical events are making significant contributions to local economies and the international tourism landscape in 2024. This analysis of three prominent events highlights the music industry’s broad impact, showing how hosting such events attracts visitors, boosts local businesses and the hospitality industry, and creates a positive feedback loop through social media promotion. The Data Appeal Company collects and analyzes data from various Online Travel Agencies (OTAs), including major players like Booking.
com and Expedia, to provide a comprehensive view of travel destinations. This data, along with spending figures, is sourced from The Data Appeal Company’s core platform, D / AI Destinations, which is utilized by international tourism boards and cities. This study is based on studying the impact of these events-multiple dates concerts and music festivals- on local economies and tourism during the specified dates: Coldplay in Rome on July 12, 13, 15, and 16, 2024; Adele in Munich on August 2, 3, 9, 10, 14, 16, 23, 24, 30, and 31, 2024; and Rock in Rio (a music festival) in Rio de Janeiro from September 13 to 15 and 19 to 22, 2024.
Economic impact highlights The analysis reveals significant economic impacts from these major musical events, h.