TRUE RX is developed and released under Clio’s subsidiary called Clio Life Care. The introduction of the brand in Japan follows the firm’s recent efforts in widening its footprint in this market, particularly in the In a survey conducted by Macromill Group and published in October 2023, which included approximately 30,000 consumers, Clio was selected as the top cosmetics brand preferred by Japanese teenage girls. For the initial phase, three products from TRUE RX are now available at about 150 MatsuKiyoCocokara outlets and on the drugstore chain’s official online store.
MatsukiyoCocokara & Co operates over 3,400 drugstores and dispensing pharmacies across Japan. the brand said. As part of the launch, a month-long pop-up event was held at the health functional food section of MatsukiyoCocokara stores in Shibuya Dogenzaka and Ikebukuro in September.
The three TRUE RX products that have been launched in Japan are namely Rich Collagen White G, Rich Collagen, and Rich Elastin. In particular, Rich Collagen White G, with the “G” representing glutathione, is said to be a top-selling product in the health food category at Olive Young in South Korea. Its popularity is attributed to its effect in revitalising dull skin and fatigue recovery.
Best known as a powerful antioxidant found in body cells, glutathione has various important functions, such as repairing damaged cells and immunity support. In skin care, it has been reported to help improve skin discolou.