"Bottle in my hand, the whiskey up high," Beyoncé sang on her latest album "Cowboy Carter," released earlier this year. Now it seems she may have had a specific brand in mind. On Tuesday, the 32-time Grammy-winner unveiled her latest business endeavor: A luxury whiskey inspired by her Prohibition-busting great-grandfather.
The brand is a joint venture between Beyoncé and Moët Hennessy, the drinks division of luxury conglomerate LVMH, which owns dozens of wine, champagne and spirit labels including Veuve Clicquot and Dom Pérignon. Promising an "unexpected take" on American whiskey, the drink is named SirDavis in honor of the singer's paternal great-grandfather Davis Hogue. A farmer and Prohibition-era "moonshiner," Hogue stashed liquor bottles "in the empty knots of cedar trees for friends and kin to find and enjoy," according to a press release.
"When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated," Beyoncé said in a statement. "SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy." SirDavis' website features a handwritten letter from Beyoncé to Hogue saying his "legacy is a force that drives me.
" The recipe was masterminded by Bill Lumsden, the distiller behind LVMH-owned Scottish single-malt whiskies Glenmorangie and Ardbeg. With a mash featuring 51% rye and 49% malted barley, the whiskey's maturation is completed in a sherry cask, the press release said. The resulting f.