The term “celebrity spirit” gets tossed around a lot these days, but let’s be honest—there are varying degrees of star power behind these brands. In other words, on the one hand you got your Paul Wesley and Ian Somerhalder-backed Brother’s Bond Bourbon , and then there’s The Rock’s Teremana Tequila . Today, in a move that likely will overshadow all other celeb-backed spirits, the Queen B herself, Beyoncé , has announced that she is launching SirDavis Whisky, and we have the details.
SirDavis is named after Beyoncé’s great-grandfather, Davis Hogue, who according to the brand was a farmer and moonshiner in the South during Prohibition. Sadly, I did not get to talk to Mrs. Knowles-Carter herself, but I did chat with two people who were instrumental in the creation of SirDavis: Glenmorangie and Ardbeg master distiller Dr.
Bill Lumsden , and global head of advocacy and blender Cameron George. Glenmorangie and Ardbeg are both owned by Moët Hennessy , the LVMH subsidiary that partnered with Beyoncé on this new whiskey , which explains Lumsden’s involvement. Here are the basics: SirDavis is a rye whiskey made from a mashbill of 51 percent rye and 49 percent malted barley at MGP in Indiana.
This is notable for a few reasons. The typical rye whiskey mashbill made at MGP , which produces whiskey for many other brands, is a 95/5 recipe that you’ll find in bottles of Dickel or Redemption . And other rye whiskeys on the market from Kentucky hover somewhere just .