Beyoncé has announced a new American whiskey line in partnership with Moët Hennessy. After launching a chart-topping country album and haircare line, the “Texas Hold ‘Em” singer has another venture lined up, having partnered with LVMH subsidiary Moët Hennessy for an American whiskey label called SirDavis. Her collaboration with Moët Hennessy comes a few years after the LVMH subsidiary bought a 50 percent stake in Armand de Brignac, a Champagne producer owned by her husband, Jay-Z .
The 42-year-old pop star’s whiskey - composed of 51 percent rye and 49 percent malted barley - was crafted by a team led by master distiller Bill Lumsden, renowned for his creations in Scotland’s Glenmorangie and Ardbeg. In keeping with her Southern roots, SirDavis will be finished, blended, and bottled in Texas. The glass bottles will be complete with horse medallions in a nod to the Wild West history of the Lone Star State.
The liquor will be sold at $89 a bottle and reportedly takes its name after Beyoncé’s paternal great-grandfather, Davis Hogue, who used to make moonshine during the Prohibition era as a farmer working in the South. In a press release, the pop star noted that Hogue inspired the line after she heard how he used to stash away whiskey bottles in empty knots of cedar trees as a part of a little scavenger hunt, surprises for his family and friends to find. Upon learning this, she felt as though it was “predestined” for her to launch a whiskey line.
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