BEYONCÉ will put her fans in a lather as she recreates the classic Levi’s launderette advert. The superstar, 43, arrives with a bucket of diamonds then takes off her denims and bungs them in a machine, while wearing white underwear and a cowboy hat. The ad uses her song Levii’s Jeans from album Cowboy Carter.
The original from 1985 featured Marvin Gaye’s I Heard It Through the Grapevine and Nick Kamen in his boxers. Beyoncé said: “My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform - something we all wear with pride . “I am honored to work with Levi’s to create quintessential American iconography.
READ MORE IN SHOWBIZ "Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me.” Beyonce recently promoted her new SirDavis whisky brand . The Texas Hold ’Em singer teamed up with Moët Hennessy for the project.
And she persuaded rapper hubby Jay Z to make a cameo appearance in the video, shot in Paris. Most read in Music The drink is distilled in her native Texas — and will sell for £79 a bottle..