PRAI BEAUTY 24K Gold Concentrate Retinol is on sale at Amazon (Image: Amazon) This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more A best-selling skincare serum for tackling anti-ageing concerns has been reduced on Amazon. Prai’s 24K Gold Concentrate Retinol+ is on offer for £39.

99 down from £31.99 - a saving of £8. As the name suggests, the retinol serum contains 24K gold extracts to brighten and add a glow to the skin.

The product targets wrinkles and helps to reduce fine lines on your face. It has been specially formulated to be effective on mature skin ‘in one week’, Prai claims. The product is for a nighttime skincare routine and can be used alone or layered underneath a moisturiser.

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