BORN on April 8, 2000, in Wales, Sarah New is a dynamic makeup artist and content creator with over 3.5 million followers on TikTok and 734,000 on Instagram, as of September 2024. She gained widespread attention on social media after posting a memorable video featuring her new "bestie," Rihanna .

Sarah New is a well-known content creator on TikTok and Instagram, where she has amassed a significant audience. She is celebrated for her impressive makeup transformations and travel-themed posts. Sarah has attracted over 3.

5 million followers on TikTok and 734,000 on Instagram, as of September 2024. Her captivating visuals and engaging posts have made her a prominent figure on both platforms. Her TikTok videos have amassed more than 125 million likes, as of September 2024.

She frequently shares beauty-related content, from creative makeup looks to skincare routines​. Sarah posts frequently, expanding beyond simple makeup tutorials to explore "shapeshifting" content, using makeup to transform herself into various characters. In one post, titled "Turning myself into Lola from Shark Tale," Sarah used makeup and hair styling to resemble the animated character.

In another, she transformed into a futuristic alien, complete with props to enhance the look. Her diverse content keeps viewers intrigued, whether it's a shapeshifting video, a makeup tutorial, a travel vlog, or behind-the-scenes event footage. Sarah joined a TikTok trend where users create videos with someone close to them, su.