Beauty fans are all over an "unbelievable" mascara that's said to make lashes "triple" in size, with more than a thousand glowing reviews bombarding the internet. Boasting a whopping 4.79-star rating online – quite impressive for a mascara – this beauty must-have has been dubbed a "game changer" by legions of satisfied users.

The ICONIC London Triple Threat Mascara, a crowd favourite, promises to "lengthen, lift and volumise for next-level lashes". While many beauty users repeat buy the mascara in the original black shade, those with lighter hair or wanting a more muted lash look can now shop it in a chocolate-brown hue – perfect timing for the start of autumn. One thrilled buyer gushed in their review: "The best mascara! I think I'm on my 5th one now! Since I tried this I haven't.

.. (Image: ICONIC London).