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Read our privacy notice . Amazon’s sales are almost as famous as the retail giant’s famously low prices. The online giant throws a couple of big discount events around the year - the spring sale , autumn discounts and, of course, Black Friday in November.

Yet there’s one that tops them all: Amazon Prime Day . Originally held as a one-day event way back in 2015, Amazon has since extended the sale to span an entire 48 hours. The sale, which discounts everything from Amazon’s own tech to home appliances , mattresses, TVs , beauty and more, is held exclusively for Amazon’s Prime members, hence the name.

You must have membership to take advantage of all the deals on offer, but don’t worry if you haven’t gotten around to it yet - we’ve got a way to get Prime membership for free. It’s the question on every bargain hunters’ lips right now. Aside from a blip over lockdown, Amazon always holds its flagship sale in July.

The company has now confirmed the exact dates as July 16 and 17. As mentioned, Prime membership is the deal-breaker to joining in the Amazon Prime Day sales. If you ask us, Prime membership is well worth the £8.

99 monthly fee (or £95 a year if you’d rather pay annually). There’s .