BEST Buy has slashed the price of a much-loved DVD player from a trusted manufacturer, and buyers can't stop raving about it. The LG 4K Ultra HD Blu-ray Player has proven popular with movie fans. At the time of writing, it had already sold out at some locations.

Originally listed at $199.99, the device saw a steep price cut to just $39.99 - a $160 discount - as part of a new promotion .

Despite the shockingly low price, it isn't from a budget brand. The player comes from LG Electronics , one of the largest manufacturers in the world. It boasts a maximum video resolution of 2160p, commonly associated with high-definition video.

LG says it offers playback with resolution up to five times greater than DVD. READ MORE ON BEST BUY "Watch films in stunning high-definition just like you do on the big screen," the listing proclaims. The device supports Dolby TrueHD and DigitalPlus technologies for crystal-clear audio.

In addition to supporting a variety of data storage formats, it comes equipped with an Ethernet port to connect to your home network. The all-in-one player even has a USB port, allowing users to easily access their film and music libraries. Most read in News Tech It also comes with batteries and a simple remote control.

Buyers are raving about the deal, with several complimenting the "beautiful picture." "Upgrades regular DVDs..

. great pictures on Blu-ray DVDs..

. astounding picture on 4k HD DVDs," one customer wrote. Another buyer claimed the device coud play "everything.