Beauty advent calendars are a tricky purchase. What if I never wear lipstick? What if the shades aren’t right? What if I don’t like the scent? The list of worrying questions can feel so endless they deter us from calendars all together. Nevertheless, research according to Clearpay has revealed a 240% rise in advent calendar sales for women in the run up to Christmas 2023.

So fear not – we hear from beauty experts what to look for when buying an advent calendar, and the best ones on offer for 2024. Best luxury: Liberty London Beauty Advent Calendar, £260 Encased in a beautiful box resembling Liberty’s Regent Street Tudor home, the Liberty beauty calendar has 25 days, with 28 products worth £1,205 (saving of £945). Debuting in 2014, the Liberty beauty advent calendar has become a highly coveted luxury item, and it’s tenth rendition certainly does not disappoint.

Including everything from skincare to make-up and fragrance, from brands such as Augustinus Bader, La Mer and Lisa Eldridge, the calendar is a beauty lover’s dream. Best bang for your buck: Cult Beauty The Chic Thrills Edit (worth over £100), £30 Having released four sold out calendars, Cult Beauty has yet to disappoint. This year’s small-scale set includes beauty expert-approved products from skincare to make-up.

Including ten products from high-end brands such as Sol de Janeiro, Paula’s Choice and Charlotte Tilbury , this £30 beauty calendar is by far the best bang for your buck. Best vegan: Holl.