Among them are also Hellmann’s mayo-scented cologne and Liquid Death’s hot fudge sundae-flavored water . The Tennessee Titans quarterback fronts a spoof ad for a mayo-scented fragrance / Credit: Hellmann's Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here .
This week, Dirk Nowitzki showed how long Lufthansa's in-cabin beds are , the Ad Council exposed prevailing inequities affecting the LGBTQ+ population and Ken Jeong cameoed in Fabletics’ newest commercial . Fabletics: Scrub Up Fabletics Scrubs has launched its first celebrity campaign featuring actor and former physician Ken Jeong. The ad cleverly blends Jeong’s comedic talent with his medical background, drawing on his famous role in The Hangover.
The commercial playfully references Jeong’s iconic trunk scene from the film, while highlighting the comfort and style of Fabletics’ scrubs, designed for busy professionals. The campaign underscores the brand's rapid growth and ongoing commitment to expanding its medical apparel line. Hellmann’s: Will Levis No8 Parfum de Mayonnaise by Edelman In a quirky new campaign from Edelman, Tennessee Titans quarterback Will Levis stars in an ad that turns his love for Hellmann’s mayonnaise into a playful fragrance.
After going viral for adding mayo to his coffee, Levis now promotes a mock fragrance, ‘Will Levis No8 Parfum de Mayonnaise,’ with a whimsical ad featuring dreamy visuals and a cheeky tagline, "Smell.