There’s also John Lewis’s nostalgic work featuring a century-spanning store window and One NZ’s dramatic ad following Jade’s quest for identity . In a new ad, Martha claims her secret pick-me-up is Pure Leaf Iced Tea / Credit: Pure Leaf Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here .
This week, a Jack O’Lantern takes over Ryan Reynolds’s Negroni Week , Bella Ramsey fronts sleek iPhone 16 ads and Shaquille O’Neal becomes ‘O’Deals’ for Klarna . John Lewis: Never Knowingly Understood by Saatchi & Saatchi John Lewis has launched its largest marketing campaign to date , marking the return of its century-old promise, ‘Never Knowingly Undersold,’ after a two-year break. The campaign, created by Saatchi & Saatchi, unfolds in three parts, beginning with a poignant ad that showcases a store window evolving over a century.
The window display transitions through various eras, highlighting iconic products and historical moments, including its role as a WWII bunker during the Blitz. The ad features Laura Mvula’s modern rendition of Paul Simon’s I Know What I Know, with narration by Bafta-winning actor Samantha Morton. Pure Leaf Tea: Martha’s Little Helper by Edelman This fall, Martha Stewart is teaming up with Pure Leaf Iced Tea for a digital campaign that showcases her go-to for staying cool and collected: Pure Leaf Unsweetened Iced Tea, affectionately called ‘Martha’s Little Helper.
’ Laun.