Ben & Jerry’s is helping support Noah Kahan’s non-profit organization by creating a new flavor inspired by the ‘Stick Season’ artist. Ben & Jerry’s announced on September 19 that their newest flavor was inspired by Noah Kahan and his 2022 hit, ‘Northern Attitude.’ The “Northern Latte-tude” flavor is a maple latte ice cream with graham cracker cookie dough and graham cracker pieces.
The flavor was made just in time for Kahan’s sold-out show at the Champlain Valley Fairgrounds in Essex Junction, VT on September 19. Though it was available at the concert’s venue, fans can still give it a try at several different Ben & Jerry’s stores. While supplies last, Northern Latte-tude will be available on Friday, September 20, at local Ben & Jerry’s shops in Burlington and Waterbury, Vermont where the company originated in 1978.
A post shared by Ben & Jerry's (@benandjerrys) Being from Vermont himself, Kahan was elated to find out that the popular ice cream brand would be partnering with him. “F**king pinch me,” the musician tweeted before his show. Fucking pinch me https://t.
co/AkSuM0pelf Emily Smith, head of brand innovation for Ben & Jerry’s, also commented on their Kahan-inspired flavor, “We were more than excited to partner with Noah Kahan to create this flavor.” All proceeds made from Kahan’s sold-out concert were donated to The Busyhead Project , a non-profit for mental health initiated by Kahan. Thursday, September 19 was even appointed by gove.