Following the controversy that erupted over leading shoe brand Adidas featuring Bella Hadid in its latest ad campaign, reports suggest that the model is gearing up to take the legal route. According to sources familiar with the situation, the supermodel has reportedly hired legal counsel to challenge the athleticwear giant's recent actions, TMZ reports. Bella is said to be taking action against the brand for what she perceives as their 'failure to take public accountability'.
The supermodel, who has been a pro-Palestine supporter, feels the company led a harmful campaign that associated her with a tragic event — the Munich Massacre at the 1972 Olympics, — which contradicts her views on violence. The massacre left 11 Israeli athletes and a German police officer dead. Palestinian gunmen from the Black September group were reportedly behind the attack.
Despite earlier reports suggesting that Bella was dropped from their advertising campaign, TMZ sources confirm that she is still under contract with the company. This comes after the brand announced on Friday, that they had removed Bella from a campaign promoting the retro sneakers. The German sportswear giant had relaunched the shoe as part of a series reviving classic sneakers.
The campaign faced backlash from pro-Israeli groups , who were outraged by images of Bella wearing the shoes. Born in the US with Palestinian roots through her father, Bella has been vocal about her support for Palestinian rights, particularly since t.