Doha: beIN Media Group (‘beIN’), the global sports, entertainment and media group, has renewed its exclusive rights to broadcast more than 300 matches from the English Football League (EFL) for a further four years in 27 countries across the Middle East and North Africa (MENA), France, Australia, and New Zealand, demonstrating once more its long-standing commitment to being the home of sports. The multi-year media rights extension, brokered by Pitch International, the EFL’s media rights distributor in Europe and the Middle East, kicked off alongside the 2024-25 season this past weekend and will run until the end of 2027-28. Each year, beIN’s flagship platforms- beIN Sports and beIN’s OTT platform TOD-will have the exclusive rights to broadcast155 matches from the Championship, 38 games from Leagues One and Two, all Play-Off matches throughout the EFL, and all 93 matches of the Carabao Cup for the first time.
beIN has been the exclusive rights holder of the EFL for more than 14 years. CEO of beIN MENA Mohammad Al Subaie said:“In addition to being the oldest football league in the world, the EFL is also one of the most competitive football ecosystems globally. beIN is proud to see its relationship with the EFL extended until the end of the 2027-28 season, by which time we will have been together for more than 18 years.
We look forward to four more years of drama and tension, talent and determination, and delighted to continue to provide our subscribers access to the.