With the Color of the Year season in full swing, the latest paint brand to announce its standout hue for 2025 is Behr, revealing Rumors , a rich and warming ruby red. While so far, we've seen blue gain momentum across paint brands' Color of the Year announcements, this Behr paint color marks an exciting and fresh color trend to embrace in 2025, perfect for adding warmth and cozy appeal to our homes. In addition to its warming qualities, Rumors has a timeless look and feel, adding year-long sophistication that doesn't come across as overly trend-driven.
While decorating with red is often reserved for bold decorating styles like maximalist decorating ideas , Rumors works as a stylish paint color for many design styles, since it's not too vibrant and instead rich and tranquil. Realizing homeowners' appeal for decorating with red, Behr conducted new research that revealed over three-quarters of Americans said they would consider decorating a room or wall with red paint. Specifically, bedrooms , front doors , and accent walls ranked as some of the most desired places to embrace this warm hue across home decorating.
'We're seeing people embrace color like never before,' says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. 'Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.' The new research also highlighted the psychological benefits of decorating with red, with the majority.