Your beer glass might soon become smaller — and this time, it’s not about shrinkflation. A group of scientists in the UK — interested in finding innovative ways to encourage the public to cut back on excessive drinking — have released findings of a study involving a dozen pubs, bars and restaurants where pint glasses were swapped out for something slightly smaller. The research, published in the journal PLOS Medicine , suggested that offering two-thirds of a pint as the largest size in drinkeries nationwide might be a boon for public health.
Researchers noted that during the trial, beer sales fell 9.7%. The move could lessen the extent of alcohol-related suffering, they said.
Stateside, according to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), there are more than 178,000 deaths each year related to excessive alcohol use — making alcohol one of the leading preventable causes of death. The British pint, known as the Imperial pint, contains 20 fluid oz., while the American pint contains 16 oz.
— already approximately 20% less than across the pond. “Alcohol harms our health, increasing the risk of injury and many diseases including heart disease, bowel, breast and liver cancers,” Professor Dame Theresa Marteau, study leader and director of the behavior and health research unit at the University of Cambridge, said in a statement . “While we may all enjoy a drink, the less we drink the better our health.
Removing the largest serving size for bee.