The beauty industry has come a long way in promoting inclusivity, with many brands now prioritizing products that cater to a diverse range of skin tones and types. Creating skincare solutions that celebrate diversity while delivering luxurious, effective results for all is the need of the hour. Beauty should be accessible to everyone and should address the unique needs of various skin types and tones.
Riddham Bahri and David Pritchett, co-founders, Viah Beauty, emphasize that inclusivity is the cornerstone of their brand. “Inclusivity isn’t just a trend; it’s the foundation of our brand philosophy,” they explain. Every individual’s skin is unique, which is why they prioritize formulations that cater to a broad spectrum of skin concerns and complexions.
“From nourishing serums to hydrating creams, each product is designed to work in harmony with diverse skin needs,” they add. The brand uses ingredients such as Australian Lime Caviar and African Baobab. These ingredients ensure their products are not only luxurious but effective for all skin types.
“Our goal is to promote beauty that is universally accessible, empowering people from all walks of life to embrace their natural glow. We celebrate diversity, and we believe that everyone deserves to feel radiant, confident, and beautiful in their own skin,” Bahri and Pritchett affirm. Similarly, Elizabeth Issac, founder, Gunaam Beauty is dedicated to creating skincare that nourishes and balances all skin types.
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