Move over, supplements — today’s beauty brands are trying to harness the power of scent to boost your wellbeing. Celebrities like Charlotte Tilbury and Bella Hadid are championing these fragrances that they say can boost your mood. But are these claims backed by science? While the connection between scent and emotions is well-researched, whether a perfume can cause someone to experience a specific emotion is less clear, neuroscientists tell TODAY.
com. In the fragrance market, several brands are now positioning their products as more than just pleasant scents. For example, model Bella Hadid has a fragrance line called Orebella, which she claims can “boost both mood and aura,” according to .
The collection includes three “aura-elevating scents” using essential oils, which Hadid says have helped her feel in charge of who she is and her surroundings, . Cosmetics brand Clinique has its own wellness fragrance too, “Clinique Happy,” which claims 97% of people feel happy when they smell the perfume, according to the . The product is supposed to contain an “uplifting blend of ingredients that spark joy.
” To make the perfume, Clinique "commissioned a third party neurosensory study to measure the conscious and subconscious emotional responses of women who demonstrated purchase intent," according to its website. Beauty company Charlotte Tilbury also recently started selling "The Charlotte Tilbury Fragrance Collection of Emotion," which features six perfumes, each desi.