Pioneering Functional Fitness Franchise Awards Latest License to Continue Northern California Expansion SAN FRANCISCO , Oct. 1, 2024 /PRNewswire/ -- Pvolve , the fitness franchise that pairs functional movement with resistance equipment to build strong, mobile bodies, announced today a new studio signing for the San Francisco area. This latest agreement brings the total number of studios in development across the market to three, with the new studio set to become the second of the three planned locations.

The first two were secured this past spring by local entrepreneur Venetia Vonich, who is now teaming up with her friend and business partner, Lupita Romero , to help expand Pvolve's reach in the area. Venetia, who has spent the last decade working in pediatrics at UCSF Benioff Children's Hospital in Oakland , was the first to discover Pvolve. She was captivated by the method's ability to aid in her recovery from a back injury, ultimately leading her to pursue ownership of the franchise's first two Bay Area studios.

Inspired by Venetia's enthusiasm and the remarkable benefits of the Pvolve method, Lupita, an ultrasound technologist, quickly became an avid user of the brand's online workout experience. After seeing the transformative impact it had on her own health, including improved posture, reduced back pain, and enhanced overall wellbeing, Lupita decided to join forces with her best friend to deepen Pvolve's roots in their community. "Venetia has always been a source of mo.