Hyderabad, December 12,2024 - Basanti Kapde aur Koffee, a fashion labelknown for its distinctive blend of artistry and design, successfully launched its first ever Deccan Flagship Store on December 12, 2024, in Hyderabad.The launch showcased Basanti's exclusive 2025 collection, Alchemist of the Wild . Held at Level 3, AAN Global, Road No.

10, Banjara Hills, the event was graced by the presence of mesmerizing actress TriptiiDimrias the chief guest. Organised by Purple Martini , the launch event attracted fashion enthusiasts & influencers as attendees. This significant milestone marks a new chapter in the expansion journey of Basanti, bringing its unique vision and artistry closer to the vibrant city.

The store launch introduced ‘Alchemist of the Wild’, a collection,that celebrates the interplay between textures, transitions, and artistry. Organized into four distinct capsules, the repertoire serves as an homage to Basanti's creative ethos, with each piece narrating its own story. The collection’s design journey begins with the 2025 Resort line, which draws inspiration from the season of spring.

This first capsule captures the essence of renewal, showcasing delicate and vibrant floral designs that symbolize growth and rebirth. The second capsule, Tribal Reverie, explores the fusion of dark florals, tribal prints, and earthy elements. Rich abstract designs transform silhouettes into walking masterpieces, with embellishments in chrome and dull gold, complemented by vibrant .