Banijay Nordics has become the latest production business to restructure. The Nordic arm of Banijay Entertainment is unifying its Sweden-based scripted and non-scripted production arms under two labels. The scripted brand, Jarowskij / Yellow Bird , will bring together the scripted wing of Jarowskij and Wallander maker Yellow Bird.
Elin Kvist, VP and Creative Director of Yellow Bird, is stepping up to become CEO of the merged label, with current Yellow Bird CEO Jakob Feeney taking on a consultancy role as COO/Head of Business Affairs. Malin Launch is taking on a Head of Production role, while interim CEO at Jarowskij, Johannes Jensen, will take a broader exec position at Banijay Nordics as Group Head of Scripted. The unscripted unit will bring together Meter and Jarowskij’s entertainment and factual production assets under Madelene Hansson, who was previously CEO of Meter.
Jarowskij’s Magnus Gustafson will be Chief Creative Officer. Productions houses at Jarowskij/Yellow Bird will include A Nearly Normal Family, Wallander, Riding in Darkness, The Playlist, the upcoming landmark drama A Life’s Worth , as well as feature film Off Track 2 . Jarowskij is considered a key played in Nordic comedy and drama, while Yellow Bird, which has international offices, is known for suspense-focused productions and international co-pros.
Meter/Jarowskij will house local versions of non-scripted brands such as MasterChef , SAS: Who Dares Wins , Good Luck Guys, LEGO Masters, Fort Boyard , a.