Sunday, February 2, 2025 As Chinese New Year celebrations usher in the Year of the Snake, Thailand has solidified its status as one of the most sought-after destinations for both international and domestic tourists. Reports indicate that the country’s tourism sector experienced an exceptional surge in travel interest, particularly from visitors seeking cultural festivities, warm weather, and world-class hospitality. According to data released by Agoda, a leading digital travel platform, Thailand witnessed a significant increase in accommodation searches ahead of the festival, which began on February 5.
With Bangkok leading as the most preferred location, other major cities such as Pattaya, Chiang Mai, and Phuket also recorded notable growth in bookings. Government agencies, travel operators, and hospitality providers are recognizing this momentum and working to enhance Thailand’s appeal further, aiming to position the country as the premier Chinese New Year getaway in the coming years. Bangkok, Thailand’s bustling capital, emerged as the most favored destination for Chinese New Year celebrations.
The city, known for its grand temples, vibrant night markets, and historic landmarks, attracted the highest number of searches and bookings. Data suggests that accommodation inquiries for Bangkok rose by 70% compared to the previous year , signaling a strong recovery and renewed interest among travelers. One of the key attractions of Bangkok during the festival is its iconic Ch.