Maybe it’s the food and shopping, maybe it’s Moo Deng. The city of Bangkok in Thailand is the holiday destination of choice for international travellers in 2024, according to a survey by an online travel magazine. The 2024 Best In Travel poll, conducted from July to September by Smart Travel Asia , also lists Tokyo (Japan), Bali (Indonesia), Seoul (South Korea) and Taipei (Taiwan) as some of the favourites in the Best Holiday Destinations category.
Apart from these popular cities, top island holiday destinations like Phuket in Thailand and Maldives are included too. In fact, a look at the full list (available on smarttravelasia.com) shows that modern cities and islands are preferred over nature and cultural destinations like Bhutan, Luang Prabang in Laos and Mongolia.
None of Malaysia’s top destinations are listed in this category, unfortunately. Another key insight from the survey is that travellers look for authentic experiences during their trips. The survey shows that travellers seem to put a higher priority on personal interactions and emotional needs, over high-tech amenities and infrastructure.
Apart from that, Gen Z and Millennial women travellers seem to be the most adventurous in their choices according to the survey, while Gen X and Baby Boomer holidaymakers prefer tried-and-tested “classics”. Also, there is a gradual rise in family travel, which means that kid-friendly resorts are gaining popularity. The Shangri-La Rasa Sayang Resort & Spa in Penang is r.