Demna was struck by one of her songs in 2011. But it took 13 years to collaborate with her, Mina, the designer tells the singer’s son, Massimiliano Pani. The result is Balenciaga Music , a project that comes out this month.
And which reveals what they have in common...
a surprising collaboration between two giants: Demna and Mina. Or rather: a tribute to the legendary singer. This is Balenciaga Music x Mina, a Balenciaga capsule collection dedicated to the Tiger of Cremona, whose launch is scheduled for September 19th.
Accompanying it is an exceptional playlist with 50 songs chosen by Mina, for a total of three hours of listening. On this date, L’Amore Vero will also be pre-released in a limited edition, the first extract from the singer’s new album, due out in November. A historic date, therefore, which marks the first time in which Mina officially collaborates with a fashion house for the production of merchandising, and in which she has published new music in partnership with a brand.
Below, we tell you the details exclusively in the conversation between Massimiliano Pani, son and producer of Mina’s records, and the Georgian designer. Massimiliano Pani: There are many fashion designers who venerate my mother. But I know that you, Demna, consider yourself a particular fan, a high-ranking priest of this cult.
How did this great passion arise? Demna : It all started in 2011, one evening in a bar-restaurant in Veneto. One of her songs was broadcast on the radio, and, st.