Saturday, August 10, 2024 The Tribune Daily Her Excellency Ms. Fatima bint Jaafar Al Sairafi, Minister of Tourism and Chairperson of the Bahrain Tourism and Exhibitions Authority, emphasized the critical need to unify marketing and promotional strategies across the GCC countries to present them as a collective and attractive tourist destination. She called for the development of an integrated tourism system that would not only strengthen the travel and tourism sector throughout the region but also increase the influx of visitors.
This approach aligns with Bahrain’s tourism strategy for 2022-2026, which prioritizes the GCC countries as a primary target market, positioning the region as a unified and appealing destination for international tourists. This advocacy for a cohesive tourism strategy was highlighted during a coordination meeting between Minister Al Sairafi and Captain Abdulmohsen Salem Al Fagaan, Chairman of Kuwait Airways, during her official visit to Kuwait. The discussions during this meeting focused on the launch of exclusive tourism packages through collaboration between Bahrain and Kuwait Airways.
These packages aim to enhance the tourist experience for those traveling between Bahrain and Kuwait by offering a wider variety of options and services, thus making the journey more enriching and diverse for travelers. Minister Al Sairafi stressed that this collaboration with Kuwait Airways is a significant step forward in promoting intra-GCC tourism. By marketing t.