The CEO, whose company caused a splash with their cloudy bathwater-filled record, talks to NME about going viral, how many copies they’ve sold and what the future holds Blood Records CEO Craig Evans has spoken to NME about the company’s infamous vinyl release of the film soundtrack to Saltburn . Revealed last month, the record is filled with cloudy bathwater in reference to the movie’s most notorious scene , which sees Oliver (Barry Keoghan) spy on Felix (Jacob Elordi) as the latter masturbates in the bath. Oliver later licks the bathwater from the plug hole.
Released via Bad World, a Blood Records subsidiary dedicated to liquid-filled vinyl, the announcement immediately went viral. A typical response on Twitter/X concluded: “This is mega nasty on so many levels”, while comments on the Bad World Instagram account were more enthusiastic. “Yessss easiest purchase choice I’ve ever made right there,” wrote one fan.
This is the second release from Bad World, following the blue liquid-filled edition of The 1975 ’s ‘Being Funny In A Foreign Language’ that was also announced last month. Blood Records, meanwhile, has been in operation since 2018 and specialises in more general special-edition vinyl. Evans claims Bad World’s top-secret, patented and machine-led means of producing liquid-filled vinyl means that, unlike other manufacturers, they do not rely on manual methods that compromise on sound quality.
The 37-year-old, who heads up Blood (which employs four .