Exploring how AI technologies and customer-centric solutions can elevate engagement, accelerate growth, and drive tangible ROE in banking. HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 9 September 2024 - Backbase , the global leader in Engagement Banking, will be bringing ENGAGE Asia to Ho Chi Minh City this year. On September 11 and 12, this bustling city will transform into the epicenter of digital banking innovation as Backbase hosts ENGAGE Asia 2024 at the prestigious Le Meridien Saigon hotel.
This year's conference, themed "Banking Reinvented," promises to deliver two days of insightful discussions, pioneering achievements, and immersive experiences, setting the stage for the future of customer-centric banking in the Asia Pacific region. Driving banking transformation and innovation ENGAGE Asia 2024 will gather over 120 visionary banking leaders, regulators, and tech advisors to explore the transformation of digital banking toward a more customer-focused future. The event features a dynamic agenda, including five customer success stories from Techcombank, EastWest Bank, HDFC Bank, ABBANK, and OCB, showcasing how these banks have innovated to drive ROE, quantify acceleration, lead in humanization, and deliver simplified, intuitive experiences.
Additionally, two CXO Asia Panels will highlight insights from top industry banking executives, including Backbase customers BDO Unibank and Chinabank, as they discuss elevating digital engagement and designing banking exper.