The Indian spirits market is undergoing a dynamic transformation, driven by a burgeoning middle class, a thirst for premium experiences, and a growing cocktail culture. Bacardi, a global leader in the spirits industry, is strategically positioning its portfolio, led by the iconic Grey Goose vodka, to capitalise on these trends. In an exclusive interview with Business Today, Mahesh Kanchan, Marketing Director for India and Neighbouring Countries at Bacardi, sheds light on the company's innovative strategies, brand differentiators, and long-term vision for the Indian market.
From leveraging the power of AI in crafting unique cocktail experiences to forging strategic partnerships that resonate with discerning consumers, Bacardi is poised to elevate the Indian spirits landscape to new heights. Read on to uncover how Bacardi plans to capture the hearts and palates of India's increasingly sophisticated drinkers. How is Grey Goose innovating to attract India's cocktail-drinking population? Are there any specific flavours or product offerings tailored to the Indian palate? It's fascinating to observe that young Indians are becoming more discerning about their choices.
They seek better quality, taste, and moments that define 'good times.' GREY GOOSE, with its rich French heritage, embodies best-in-class experiences and craftsmanship, offering affluent consumers the chance to seek and savour only the finest through the brand's curated experiences. This new limited edition Martini menu .