This card, available by invitation only, is specifically targeted at a select group of ultra-high-net-worth individuals among Axis Bank's clientele. The Primus card offers a range of exclusive privileges and benefits, leveraging the Visa Infinite Privilege platform, which is being introduced to India for the first time through this partnership. According to the official press release, India's economy has experienced significant growth, with its GDP reaching approximately USD 3.
5 trillion. This economic expansion has contributed to a notable increase in wealth accumulation, reflected by the presence of 200 Indians on Forbes' 2024 World Billionaires list. Projections suggest that India will have around 1.
63 million millionaires by 2026. Additionally, the number of UHNWIs in India, defined as those with a net worth exceeding USD 30 million, is expected to grow by over 58% in the next five years. Addressing the needs of India's wealthy segment Ultra-high-net-worth individuals typically require specialised banking services designed for their complex financial needs.
The Primus credit card is designed to meet these requirements, offering features that cater to the preferences of India's affluent class. The card provides access to luxury experiences, including exclusive culinary events, personalised travel arrangements, and invitations to private gatherings and art exhibitions. The launch of Primus represents Axis Bank and Visa's entry into an exclusive segment of the market, aiming.