Eamonn Holmes' loved-up holiday with his girlfriend was not all it seemed. The broadcaster, 64, was recently pictured with Katie Alexander, 42, as they soaked up the sun after escaping the English weather in favour of a cruise. During their getaway, Eamonn was seen with his arm around Katie's bum as they disembarked a cruise ship in Ibiza as well as Barcelona.

Katie and Eamonn looked every inch the couple as they posed to perfection before heading into a waiting taxi . They were then whisked off with some pals and they enjoyed their night at a restaurant with red wine on the menu at £500, according to The Sun , The getaway is said to have left Eamonn's estranged wife, Ruth Langsford "gobsmacked" as it came just months after the former golden couple announced they were divorcing. But while it seems that Eamonn whisked Katie away on a loved-up trip, it's been claimed that it was in fact, far from it.

According to reports, Eamonn was on the cruise as part of a brand deal with Not Just Travel, who he is said to have signed on the dotted line as an ambassador for the firm. Eamonn is believed to have been filming content for the company's social media channels on the Virgin Voyages ship, The Scarlet Lady. A source told the Mail : "While it looked like Eamonn had whisked Katie off on a no-expense-spared trip away, it didn’t actually cost him a penny.

It was part of his deal with Not Just Travel so if anything, he was actually paid to go – which was very fortuitous indeed, espec.