LOS ANGELES , Aug. 20, 2024 /PRNewswire/ -- Avocado Green Brands is thrilled to announce key promotions and new hires as part of our strategic plan to support growth and enhance our wholesale and retail operations. These changes reflect our commitment to leadership excellence and operational efficiency as we continue to expand our presence in over 400 locations and employ talent across multiple countries.

Matthew Anderson Promoted to Chief Operating Officer (COO) ( LinkedIn Profile ) We are excited to announce Matthew Anderson's promotion to Chief Operating Officer. With nearly 30 years of experience in the mattress industry, Matt will oversee daily operations to ensure efficiency and effectiveness across the organization. His strategic vision will drive organizational goals, track and evaluate performance metrics, and foster a culture of leadership and growth.

Matt's career began at Sleep Train in 1995, and he later served as an executive at Mattress Firm, where he gained extensive experience in sales, operations, technology, and acquisitions. In 2022 Matt joined Avocado as SVP of Executive Strategy to develop organizational alliance for the company's next stage of growth, which he did through QBR's, strategic initiatives, goal setting and assigning department KPI's. Many of the processes Matt implemented helped drive better customer experiences, empower leaders, and improve operational efficiencies.

Patrick Wolf Joins as Senior Vice President of Sales and Training ( LinkedI.