New Exclusive 'Expedition Strength' Available for International Travelers LONDON , Oct. 2, 2024 /PRNewswire/ -- Aviation American Gin, renowned for its vibrant, rich and balanced flavour, introduces its newest and exclusive offering: Expedition Strength . From October 1 , this new varietal will be a duty free exclusive for travel retail across select countries globally.
Crafted exclusively for the world traveler, Expedition Strength's rarified formulation is available solely in travel retail. With notes of sarsaparilla, delicate floral sweetness, parma violets, bright orange zest, and a pinch of spice, Aviation American Gin - Expedition Strength is citrus-forward gin, fortified for long-distance journeys. Finished with a soft linger of citrus peel and familiar juniper, it is versatile enough to be the base of any mixed drink or even enjoyed on its own.
"No consumer is harder to reach than the duty-free traveler. Yes, it's a captive audience but it's also walking by at top speed, rushing to a flight or to hastily purchase a neck pillow," said Ryan Reynolds , Co-Owner of Aviation American Gin. "That's why I am so proud of Aviation Gin Expedition Strength.
It's custom built for today's weary traveler and it's the liquid equivalent of a neck pillow." As part of the Aviation American Gin and its versatile and approachable style, the Expedition Strength innovation is crafted with the brand's original blend of seven botanicals, but with a more enhanced and concentrated flavour, deli.